Mobile game for Subway Etiquette

지하철 환경 개선을 유도하는 모바일 게임

It was a part of the Subway Improvement Project. By playing a game, users come to realize what is proper subway etiquette and how they should act on public transportation. It aims to lead passengers to think about others in public places and reduce any related stress and frustration.

지하철 개선 프로젝트의 일환으로, 스마트폰 앱 형태의 게임이다. 게임을 즐기면서 지하철 내 배려 행동을 인식하게 하여 승객들에게 배려 행동을 유도, 열차 내 부딪힘을 감소시키고자 하였다. 그리하여 궁극적으로 승객들이 편안하고 쾌적하게 이용할 수 있는 지하철 내 환경을 조성하는 것이 목적이다. 다리를 넓게 벌려 앉는 사람을 골라내는 ‘팡팡 쩍벌 혼내기’, 플랫폼에서 무질서하게 돌아다니는 사람들을 두 줄로 세우고 내리기 전에 승차하려는 승객을 제지하는 ‘착착 줄서기’, 일반인과 노약자, 임산부를 구별해 각각 자리에 앉히는 ‘칸칸 나눠앉기’ 세 종류의 게임으로 구성되어 있다.

Date: 06/25/2013
Services: application design, ux/ui design, character design
With: Chakan
. self-initiated project
APPLICATION SCREENS
▴ GAME 1 팡팡 쩍벌 혼내기
▴ GAME 2 착착 줄서기
▴ GAME 3 칸칸 나눠앉기

Game 1 is about picking out characters who are “man-spreading”(the habit of some men sitting in public transport with their legs wide apart, taking up more than one seat). Game 2 is a mini-game in which players make distracted people line up on the platform and wait until people first get off the subway before they get on. Users also have to block characters who are trying to cut in line. Game 3 is about sending characters to either the general seats or the handicapped seats. (For the record, this game was designed before the special pink seats were designated for pregnant women.) These games will remind people of subway etiquette in real life and help them develop better manners.